Formula 1’s global platform has announced a landmark multi-year partnership with global professional services giant PricewaterhouseCoopers (PwC), naming the firm its official consulting partner. The collaboration is set to kick off at the highly anticipated FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2025, scheduled from May 2 to 4. This strategic alliance unites two global powerhouses known for their excellence in navigating complex challenges and driving high performance.
The partnership will allow PwC extensive access to Formula 1’s global platform, including trackside branding at select races and exclusive opportunities to engage with clients and key stakeholders at events. Through this alliance, both organizations aim to leverage their strengths—PwC’s strategic and analytical expertise, and F1’s vast reach and innovation-driven environment—to foster mutual growth and expand global influence.
Strengthening Innovation and Global Impact
Both PwC and Formula 1 view this collaboration as a natural fit. Emily Prazer, Chief Commercial Officer of Formula 1, emphasized the alignment of values between the two organizations. “As two brands founded upon the need to solve complex problems at the highest level, partnering with PwC is a natural fit,” she said. “Their consultancy expertise will support our complex and evolving business as we look to innovate and continue our global growth.”
Paul Griggs, PwC US Senior Partner, echoed this sentiment, highlighting the synergy between PwC’s strategic capabilities and Formula 1’s fast-paced, innovation-driven environment. “Formula 1 represents the kind of high-performance environment where strategy, speed, and innovation converge — and that’s where PwC thrives,” he said. He added that the partnership presents an opportunity for PwC to help F1 tackle future challenges with fresh thinking and innovation across a rapidly shifting global landscape.
Beyond consulting support, the partnership offers PwC a platform to enhance its global brand presence through premium hospitality offerings at F1 races and direct engagement with a global, affluent audience. This initiative comes at a pivotal time for PwC, as it embarks on its first major global brand refresh in over ten years, with this partnership playing a central role in its renewed identity.
A Strategic Move for Both Brands
This alliance not only boosts PwC’s visibility on an international stage but also strengthens Formula 1’s ongoing strategy of aligning with top-tier global brands. PwC’s new role follows a string of high-profile partnerships F1 has secured in recent years with names like Tag Heuer, Louis Vuitton, Moët Hennessy, Belvedere Vodka, and Barilla. The move underscores formula 1’s global platform status as a premier for brand engagement.
PwC, which operates in 151 countries and employs nearly 364,000 professionals worldwide, brings a wealth of experience in providing assurance, advisory, and tax services. The firm is known for its mission to build trust and solve critical problems, making it a valuable partner for a dynamic, innovation-focused entity like Formula 1.
As the 2025 season unfolds, industry observers will be watching closely to see how this strategic partnership enhances both the performance of formula 1’s global platform and the footprint of PwC. With shared values of excellence and forward-thinking, the collaboration is expected to deliver significant innovations in both sport and business.
