Hailey Bieber has officially entered the billionaire’s club following a landmark $1 billion acquisition deal between her beauty brand, Rhode, and e.l.f. Beauty. The 28-year-old model and entrepreneur will retain a leading role in the company, taking on expanded responsibilities as Chief Creative Officer and Head of Innovation. In this position, she will continue to guide product development, marketing strategy, and serve as a strategic advisor for e.l.f. Beauty.
The acquisition is a testament to Rhode’s explosive success since its launch in 2022, having recently earned the title of the No. 1 skincare brand in Earned Media Value, with a 367% year-over-year growth. In her public announcement, Hailey expressed gratitude to her team and excitement for the brand’s future, stating that she had “big dreams” for Rhode and is thrilled to scale it globally through this new partnership.
With the help of founders Michael and Lauren Ratner, Hailey Bieber has brought her brand vision to life. She sees the partnership with e.l.f. Beauty as a pathway to “reach more faces, places, and spaces” worldwide, enhancing both product innovation and global distribution.
Home Life- A Beverly Hills Sanctuary for a Growing Family
Beyond the business headlines, Hailey Bieber is enjoying a quieter life at home with husband Justin Bieber and their infant son, Jack Blues Bieber. Their $26 million mansion in Beverly Hills serves as both a luxurious retreat and a protective shield from the public eye. Tucked inside a secure, gated community, the property offers the family privacy and peace, something Hailey deeply values amid ongoing media scrutiny.
The seven-bedroom, ten-bathroom estate features lush grounds, a tennis court, a koi pond, and state-of-the-art amenities including an in-home recording studio, spa facilities, and a chef’s kitchen. It’s also equipped with child-friendly features such as a neighborhood playground, which Hailey says Jack will enjoy as he grows older.
In a recent interview, Hailey Bieber opened up about the emotional challenges of new motherhood and her desire to remain out of the spotlight to focus on her family. She admitted to experiencing emotional lows during her postpartum journey but shared that the sanctuary of her home has offered her comfort and clarity. “I cry a lot more than I did before,” she said, emphasizing the importance of safe spaces and emotional vulnerability.
Marriage, Media, and Managing Public Life
Despite the serene setting of their home, Hailey Bieber and Justin Bieber continue to face persistent media scrutiny, particularly surrounding their relationship and Justin’s past. Hailey has become a frequent subject of online speculation, especially related to her marriage, but has largely withdrawn from engaging with the rumor mill.
Justin, for his part, remains publicly supportive, telling Vogue, “The smartest thing I’ve ever done was marry Hailey.” He praised her ability to balance motherhood, business, and public life with grace and resilience.
Though rumors have circulated about the couple leaving Los Angeles, Hailey was quick to clarify that they are not planning a move. Still, when the family does want to escape, they retreat to their Palm Springs vacation home, an opulent $16.6 million estate in the exclusive Madison Club, surrounded by fellow celebrities.
As Hailey Bieber’s beauty empire grows, so too does her desire for a grounded, private life. Her story is one of ambitious entrepreneurship balanced with an intimate commitment to family, redefining what it means to thrive in both business and motherhood.
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